Discover the Latest Teeth Whitening Trends of 2024
20th Dec 2023
Success is the process of evolution. Like any other industry, teeth whitening industry is evolving to keep up with changing customer preferences and market behavior.
If you are in the business of offering aesthetic dentistry treatments or selling teeth whitening products, it is imperative to discover the latest trends in the market. Let's look at some of the top dental trends we expect to see over the coming months.
1. Natural Ingredients Will Take The Center Stage
Businesses will continue to witness increasing demand for natural and organic ingredients in their teeth-whitening products. Ingredients like activated charcoal, coconut oil, and baking soda are gaining popularity among Americans for their effective yet gentle whitening properties.
With eco-conscious philosophy gaining more attention in the mainstream media and people realizing the importance of choosing eco-friendly alternatives, businesses must increase their supply of environment-friendly teeth whitening products. Consider introducing an eco-friendly dental kit, bamboo toothbrushes, and activated charcoal teeth whitening powder, and build a portfolio of non-peroxide dental whitening products. It will also help you to expand your business to the EU and other regions that require companies to offer peroxide-free teeth whitening solutions.
2. Hydroxyapatite Needs Your Attention
Recently, we have seen the rise of a new kind of toothpaste ingredient called Hydroxyapatite (HAp). Natural, fluoride-free hydroxyapatite toothpaste and teeth whitening solutions are available online and over the counter.
In its natural form, Hydroxyapatite is a form of calcium that makes up 97% of enamel and 70% of dentin. It is also a crucial constituent of bones in the body.
Many research studies claim it is a non-toxic and biocompatible substance. Some say it is even better than the #1 cavity-fighting ingredient, fluoride. With extensive research available for HAp and its role in strengthening osteopathic health, many manufacturers are introducing it in natural fluoride-free toothpaste tubes and eco-friendly toothpaste tablets.
3. AI to the Rescue
One of the most significant trends in cosmetic dentistry for 2024 is the inclusion of AI in the business. Not only in marketing, but you can also use AI to connect with customers.
You can create an AI-powered dental app to make oral healthcare easier for your patients and clients. It can include features to compare tooth shades, set reminders for teeth whitening treatments, and order dental care products online.
You can even provide a digital preview of the whitening results to clients. You can customize the results according to the available treatment options and the client’s preferences & budget. The AI app will show how their smile transformation will change their look and, thus, convince them to opt for teeth whitening treatments with your business.
4. Customers will prefer Convenience
After the pandemic, people have started anticipating on-the-go, quick services. They prefer convenience and comfort. Today, Americans avoid booking chairside teeth whitening treatment for touch-ups. They prefer on-the-go teeth whitening solutions, such as teeth whitening pens and whitening strips, that enable them to maintain their pearly whites before the next appointment. And the trend will intensify in the next year.
In addition to touch-ups, customers will also want to try at-home solutions. Prepare for changing consumer behavior by selling at-home custom-branded teeth whitening kits. By including your logo and brand name on the packaging, you will capture the mind share of the user and ensure that they remember your business the next time they make a purchase.
5. Subscription Plans will be in Fashion!
Subscription-based businesses are on the rise in America because they promise substantial growth in revenue and increase customer lifetime values (CLVs). From the business point of view, you can attract customers with affordable, high-quality oral care products and establish longer relationships and recurring revenue streams.
Unlike chairside treatments, customers do not have to pay a substantial up-front amount. Instead, they can seek affordable monthly subscriptions to teeth whitening products and continue on their journey of self-improvement.
Discuss low MOQ products with your manufacturers and create subscription-based packages of teeth whitening products, such as whitening strips, whitening pens, LED teeth whitening lights, and shade guides. You can also include oral healthcare products like toothpaste tablets, brushes, and floss to attract more subscribers.
New Year! New Moves!
As we enter 2024, the world of cosmetic dentistry is ready for exciting innovations and trends. From the inclusion of AI technology to the demand for sustainable and biocompatible ingredients, these trends will provide better outcomes for your patients, customers, and clients.
It is time to monitor and evaluate the market trends and revise your strategies to offer brighter-than-ever smiles!
