Our Story and Commitment

We are in the business of making people SMILE!

WSD Labs USA knows how to satisfy every customer need because we’ve been there! Starting as a one-man SMILE MAKER, our founder Gregory, learned the Smile Solution business from the ground up providing one-on-one whitening services. His experiences proved that the power a bright white Smile can change people’s lives.

As demand grew, Gregory searched for options to deliver more smiles to more people. He soon realized that finding a responsive, reliable and ready supply partner was nearly impossible. Supply challenges such as lack of communication, quality issues and inability to meet deadlines and accommodate growth highlighted the need for a better option. So, Gregory created WSD Labs USA to fill the need for a SUPER SUPPLIER for the Teeth Whitening industry! He created innovative, start-up business packages for entrepreneurs like himself to join the SMILE MAKING mission and spread happiness. ​

As the WSD Labs USA reputation grew, so did our expertise. Today, we proudly offer Custom Products and Services to many types of businesses from Dentists and DSOs to Amazon and DTC Brands to Global Corporations.

With cutting-edge research and a team of dedicated Smile Makers, we focus on creating the best, most innovative and safest Smile Solutions--made in the USA and UK. WSD Labs USA offers end-to-end Custom Smile Solutions to businesses around the world.

We specialize in creating custom formulas, products, packaging and services to bring more bright smiles to more consumers. Behind the scenes, we also offer turnkey back of house services; inventory management, warehousing, fulfillment and beyond. ​

Most importantly, we happily and generously give personal attention and guidance to help every customer find success making people Smile!
From start-ups to consumer product giants,

if our customers can dream it, we can make it happen!

We are the #1 Choice for Delivering Safe, Innovative,
Custom-Branded Smile Solutions
to Businesses who Love to make People Smile!

Awards and Recognition

Our Commitment to You

WSD Labs USA Offers Safe, Innovative, Customized Products
& Experienced, Supportive and Flexible Service.

We Are Entrepreneurial, Flexible & Specialize in Saying Yes.

We Listen. We Make It Happen, In Budget and On Time—Every Time.

We Operate with the Genuine Desire to Help Each Customer Grow and Succeed.

We Are in the Business Of Making People Smile, our Employees,
our Customers, their Clients and the World!