Multi-Channel E-commerce Strategies for Teeth Whitening Business in 2024

2024 is here and we are in February now! If you have a goal of building a successful teeth whitening business, it is the time to do it!

2024 Marketing Mantra: Be Present where your Customers are!

Do not worry if your website is the primary source of sales for your teeth whitening business. Yes, websites are still relevant, and they will be for several years to come however, a savvy businessperson knows having products on multiple platforms improves their chances of selling more. According to a survey, merchants who are on three-plus channels sell 156% more.

The presence of your private label teeth whitening brand should go beyond the brick-and-mortar store and online website. It means you should be present on social media, online communities, messaging apps, and everywhere else.

• E-commerce is still in a very nascent stage, and the market is yet to be saturated. Only 5% of marketers have the resources to market across multi-channels. If you want to differentiate yourself from other teeth whitening product sellers, you will have to take advantage of various selling platforms.
• Customers perform due diligence before hitting the "Add to Cart" button. They do not rely on a single platform to make the decision. They visit multiple marketplaces, research several brands, and read many reviews to make an informed purchase.
• Companies that adopt a multi-channel e-commerce approach enjoy better customer retention and improved sales numbers. By being available on multiple e-commerce platforms, you will capture the mind share of customers and it will lead to an increased market share in the future.

Should you sell your Teeth Whitening Products on all Channels?

Your choice depends on the current infrastructure, ability to source products on time, customer preferences, and marketing goals for 2024.

The first order of business: create a website and start building a customer base. Research the behavior of customers who buy teeth whitening products. Do they frequent Amazon or any other online marketplace to purchase teeth whitening kits? Are customers visiting their local department or drug stores to buy OTC products such as teeth whitening pens or teeth whitening strips? Does your audience prefer using the Instagram Shop section to brighten their smiles? Do you receive inquiries over WhatsApp and other messaging apps?

Understanding your target market will allow you to custom create your strategies. Think about what products move quickly and offer a better return on investment and include them while selling on different marketplaces. For example, teeth whitening pens and dental whitening strips are quite popular among customers who want quick solutions. Adding them to your portfolio on Amazon and Instagram will grow your sales exponentially.

You also need to find out about the fee structure of different sales channels. Will they offer drop-ship services, or will you have to ship all the products on your own? For example, the Fulfilled by Amazon (FBA) model is a lucrative option for teeth whitening products.

How to manage a Consistent Supply of Teeth Whitening Products?

To ensure a consistent supply of premium-quality teeth whitening products, you need to be working with a reliable and experienced supplier. Modern manufacturers are not just suppliers of professional teeth whitening kits and syringes. They also focus on helping you grow your business with unique marketing solutions. Choose a manufacturer who will help you to create successful strategies and enable you to scale your operations.

When finalizing a manufacturer, discuss the MOQ requirements. Many suppliers offer low MOQs to help you test out different products and formulations before making a big-scale investment. For example, WSD Labs USA offers custom-branded 16-LED home teeth whitening pen kits at an MOQ of just 10 units.

Also, introduce new and trendy products to capture the attention of existing customers and engage potential buyers. Currently, customers are inclined toward peroxide-free oral care products. You consider selling them by investing in a small batch.

You can even discuss inventory and warehouse services with the manufacturer. This way, you can take care of the increased demand without investing a large sum of money in warehousing rentals.

When it comes to making wiser and smarter marketing decisions in the New Year, critical evaluation of your business is mandatory. Understand the current infrastructure of your business and learn what changes are feasible for you. Do not shy away from seeking help from expert teeth whitening product manufacturers so that you can focus on your core business.

Let's make 2024 the year of YOUR success!