Selling Smiles: Marketing Strategies for your Teeth Whitening Business
23rd Dec 2020
Businesses such as dental clinics, wellness spas, and salons in the teeth whitening industry focus on selling premium private label teeth whitening products to build a brand. No matter how good your product and great the packaging details, your success also depends on the marketing strategies of your business.
As a proactive business person, you cannot rely only on Word of Mouth (WOM) to generate revenue. WOM marketing is an essential yet small part of the marketing strategy. There are many other ways to boost your business and help you to sell more. Whether you offer custom teeth whitening treatments at a dental clinic or provide spa teeth whitening treatments to clients, higher revenue generation is possible when you focus on new patient acquisition as well as better patient retention.
1. Benefits, Benefits, and Benefits
Did you know a survey by the American Academy of Cosmetic Dentistry revealed that 99.7% of Americans believe a smile is an important asset? 96% of the respondents agreed that a good smile makes a person more appealing to the members of the opposite sex. Capitalize on the fact that Americans are obsessed with a good smile.
Whether you are talking to a prospective patient or discussing teeth whitening with a spa client, focus on the benefits of a good smile. The first rule of marketing is to address the needs of patients with efficient solutions. Your products and services will sell themselves automatically if they fulfill the demands of your target market. Train your staff to weave whitening products in conversations. For example, if a patient is talking about a job interview, you can mention how they can benefit from teeth whitening and make the right first impression on prospective employers.
2. New Patient Acquisition Tips
Acquiring new patients and clients is an expensive affair. You may be spending a large portion of your budget on internet ads and social media campaigns. However, do not ignore the power of referrals. You can improve patient growth with the help of current patients and clients. Provide a discount for every new referral, and your existing patients will spread the word loud and clear.
You can even introduce gift cards, especially before the Holiday Season, so that patients can buy and gift them to their loved ones.
3. It is a Team Effort!
It is common practice to “look the part” at work, especially when you are working at a wellness spa or a salon. Practice the same for teeth whitening businesses and dental clinics. You can provide teeth whitening treatments to your staff to help them understand the benefits of the procedure in detail.
A first-hand experience of getting a whiter smile will make them comfortable in approaching the clients. With an aspirational smile to support their sales pitch, it will help your staff in convincing clients to book teeth whitening appointments at the clinic.
4. Harness the Power of Images
A picture speaks a thousand words! Whether it is in-office teeth whitening posters, dental whitening banners, or brochures in the waiting room, people connect with images instantly. You can make use of before-and-after pictures of successful treatments to encourage prospective clients to say yes to dental whitening. The transformation pictures can provide a visual manifestation of how the clients will look at the end of the treatment.
Along with pictures, you can include patient testimonials and client feedback to convince your customers. Additionally, always provide your clients with easy access to shade guides. A visual aid such as the dental shade guide will help clients in identifying their original tooth shade and the progressive shade after the completion of a teeth whitening treatment.
5. Increase Appointment Frequency and Spend per Patient
As a business, you need to increase the number of new patients to ensure a steady revenue stream. However, acquiring new patients is not the only way to move ahead. You can increase appointment frequency and total spend per patient.
Encourage patients for teeth whitening treatments in between two dental appointments. Do not limit patient visits to two per year. By increasing appointment frequency, you can generate more revenue from existing patients. Similarly, spas and salons should pitch teeth whitening treatments along with other health and wellness services to increase the total spending per client. You can also offer them teeth whitening pens for quick touch-ups at home.
Set up a reminder schedule for each patient/client. It is a common practice to remind your customers a day before the appointment. To ensure better response and higher spending, not only remind them of the upcoming appointment but also ask the clients if they have the additional time for quick chair-side teeth whitening treatment. Adopting a proactive approach will win you brownie points.
A Confident New Smile
Are you ready to boost the smiles of your patients and clients? Simply providing teeth whitening services will not make the cut. Address the needs of your target market with quality teeth whitening solutions and, deliver a beautiful, bright smile. And once you have done that, you will have a customer for life.
