Spa Teeth Whitening Solutions: How to expand your Business Successfully?

Should you offer a specialized service or expand to several other services and products to attract more customers? For businesses, big or small, it is a question that often requires due diligence. If you offer a niche service and put all your eggs in one basket, you run the risk of losing your customers to another business. A business needs to be flexible so that it can survive in a stressful economy or changing environmental conditions, such as the current COVID-19 pandemic.

If you run a spa or salon, you know that your clients have varied aesthetic needs, and if you do not address all their needs, they might quickly move to another business. If you are thinking about expanding your service offerings or adding more products to your portfolio, spa teeth whitening solutions can put you on the right path to success.

Now you know the reason behind introducing teeth whitening treatments to your clients, let’s figure out “how” to ensure the success of your expansion plan.

1. What kind of Teeth Whitening Solutions do you want to offer?

There are many ways to offer teeth whitening solutions. Are you looking to hire aestheticians who will perform chairside teeth whitening treatments? Or will you organize a kiosk to sell teeth whitening products such as take-home teeth whitening kits and maintenance dental whitening kits? For every decision that you make, you will have to understand the business procedures and state licensing policies to ensure minimal complexities and maximum profitability.

2. Do you know about Private Label Teeth Whitening Products?

When it comes to teeth whitening products, it is all about private label. With private-label branding, you enjoy control over pricing, production, sizing, packaging, and distribution without having to invest capital in setting up a manufacturing facility. By opting for private label teeth whitening products, you can establish your brand in the dental cosmetic industry. It offers stability in the form of consistent quality and price. It will generate brand loyalty among your clientele and lead to higher revenue numbers.

3. Have you thought about Inventory and Warehousing?

Whether you decide to offer teeth whitening services at your spa, choose to sell products at the counter, or provide a bit of both, you need to think of inventory and warehousing solutions. The number of clients can change drastically depending on the changing business environment. For example, you will see several clients opting for teeth whitening during the festive season. You will have to be ready for an influx of multiple teeth whitening appointments in November and December. It includes stocking up on popular dental whitening products in advance and booking extra warehousing facilities.

4. What about Marketing Strategies?

If you are going to expand your services, you need to promote them and attract the attention of your target market. To ensure the success of your new launch, you need to move beyond your existing client base. Focus on attracting new customers. There is a large number of people who prefer to have a bright smile. According to a survey, 90 percent of Americans consider that bad teeth have a negative impact on one's life. Americans are obsessed with brighter, whiter teeth, and it means you have the opportunity to expand your market and gain more clients.

Educate existing clients and potential customers about the benefits of teeth whitening procedures. Your marketing strategy should not end with putting up teeth whitening posters around the spa. Along with in-office marketing, visit tradeshows and conventions related to the teeth whitening industry and introduce your brand. Send newsletters to customers, promote on social media, and offer introductory discounts to capture your audience.

Setting up a Teeth Whitening Business: Get Expert Help

If you are thinking of expanding your salon business, the number of tasks that you need to accomplish can get overwhelming. It is essential to get expert help in the form of an experienced dental whitening products manufacturer. Nowadays, suppliers have graduated from their role of just offering teeth whitening products. Today, manufacturers help spas and salons in setting up their businesses and ensuring success.

Choose a manufacturer who will help you with private labeling. You need an expert to help you manage the complexities of the dental whitening industry. Compliance is another issue that will require the expertise of the manufacturer. Work with an FDA-registered and ISO-certified teeth whitening products manufacturer who provides premium quality products. Often, manufacturers offer inventory and warehousing facilities for a nominal cost. You can hire their services to manage ancillary business activities. And, you can focus on the core task: delighting your clients and ensuring their aesthetic wellness.