Teeth Whitening Products: A Lucrative Option to sell on Amazon

Amazon is the largest retailer in the world and its popularity in the U.S. is second to none. Its global annual sales in 2023 amounted to $412.1 billion, an increase of 10% from the previous year. If you look at the American demographic, approximately 80% of the app's customers are from the U.S. American sellers sold more than 4.5 billion items in 2024 and averaged more than $250,000 in annual sales.

The numbers show that it pays to be on the platform. It pays even more if you select a lucrative product to sell. Let's look at a profitable product option to mark your entry into the world of e-commerce.

Reasons why you should sell Teeth Whitening Products on Amazon

Instead of selling multiple products that will cause you to invest a lot of money, focus on choosing a niche product. Consider selling teeth whitening products on the e-commerce website. Why it makes a good product to sell on Amazon; the reasons are listed below.

• High Growth Potential

A report in Business Insider mentioned that the teeth whitening market has the potential to grow at a CAGR of around 4% during 2020–2025 period. There are $5.24 billion incremental revenue opportunities over the next five years. A market research firm called Hexa Research reported that 99.2% of the respondents believe that a good smile is an important social benefit.

There is a growing consumer preference for OTC teeth whitening products in countries such as Germany, France, the UK, India, and China. The teeth whitening strips segment was valued at $899.9 million in 2016 and is likely to grow significantly in the coming years. All the statistics point to the fact teeth whitening business is a lucrative option. You can start by testing the water with custom-branded teeth whitening strips and LED Light kit and understand your customers’ preferences.

• Increased Chances of Impulse Purchase

Another crucial reason as to why teeth whitening products are a lucrative option for Amazon sellers is their cost. Experience shows that products that are valued between $10 and $50 are bought more easily than other expensive products. The chances of impulse buying improve significantly when the product is not expensive. At this price range, the customer is not going to spend several hours conducting research. It is also a fact that such products are pretty basic in nature. They are required by everyone irrespective of gender, race, ethnicity, etc.

• High Amazon BSR

You must consult the Amazon BSR (Best-Seller Ranking) to choose the most lucrative product. Check best-seller rankings for Teeth-Whitening Products Category and you will witness that many private labels are giving tough competition to big-shot brands. The products rank high in several other categories such as Health & Household category, Beauty and Personal Care category, etc.

It's not just teeth whitening strips that are in demand. You will find that teeth whitening kits, teeth whitening pens, LED whitening lights, toothpaste tablets and specially-formulated teeth whitening charcoal powders are also popular.

• Amazon FBA and Private Label

How about testing the waters first with a low-risk business model? You can opt for the Amazon FBA (Fulfilled-by-Amazon) model. It is a business model where you, as the seller, do not have to worry about fulfilling orders. Amazon will store your products in its warehouse and ship them as and when they are purchased by buyers on the website.

Building a business becomes a lot easier and cheaper when you do not have to think about logistics, packaging and shipping. You can choose private label teeth whitening products. Instead of manufacturing products on your own (which is quite a big investment), you can seek a private label whitening products supplier, build your own brand and create a loyal base of customers.

Choosing a Reliable Private Label Supplier is Essential!

If you decide to ship teeth whitening products directly from the supplier to the Amazon warehouse, you won't be able to check their quality before they are put on the Fulfillment Center shelves. So, you must choose a trustworthy supplier. By being cautious and seeking answers to your questions, you will be able to choose the best teeth whitening products supplier .

Before you sign the agreement, make sure you review the samples and check the product ingredients and formulation in detail. Choosing an FDA registered and ISO certified company will ensure that the products are high in quality and made under rigorous supervision and testing standards.

If you are looking to sell products on Amazon, teeth whitening products are definitely a good option. Choose a reliable private label teeth whitening products supplier so that you can be assured of quality ingredients and formulation.